01 — For the breed
A monthly box. By an owner. For one breed.
Hernan has a Great Dane. He spent years watching toys for Labs fail in four minutes, treats sized for retrievers gone in two bites, supplements dosed for forty-pound dogs and prayed about. He started keeping a list.
By invitation. From our partners. Get one from our founding partners ↓
How it works ↓Atlas & Junie · Sonoran Desert
The first owners we built Breed with. Get an invite through any of them.
@greatdanebruno
Los Angeles, CA
@greatdanebruno Bruno walks beside the bicycle like a small horse. The neighborhood children scream with joy.
@finnthebigman
Brooklyn, NY
@finnthebigman Finn covers his eyes with his paw when he is in trouble. He is correct that this works on me.
@moosethelegendofficial
Austin, TX
@moosethelegendofficial Moose has decided the couch is his and I am a guest. The lease is in my name. It does not matter.
@ohhmydarlinclementine
Nashville, TN
@ohhmydarlinclementine Clementine found a single sock at the park and has been carrying it for three days. We do not discuss the sock.
@greatdaneguru
Denver, CO
@greatdaneguru Hugo can reach the kitchen counter without standing up. We have learned to plate the butter elsewhere.
@greatdaneloversunited
Portland, OR
@greatdaneloversunited Bear sighs every time I close my laptop, as if to ask whether we are finally doing something useful.
@dazeofdukeandsully
Chicago, IL
@dazeofdukeandsully Duke and Sully share the couch like a duke and a knight. It is mostly amicable. Mostly.
@havanadanes
Miami, FL
@havanadanes Havana walks me, not the other way around. Every morning is the best part of my day.
@lovemargot.co
Seattle, WA
@lovemargot.co Margot greets the cyclists by the lake as if each one is an old friend returning from war.
@roccothegreatdane
San Francisco, CA
@roccothegreatdane Rocco gets one paw on the bed at a time, hoping I do not notice. By morning the bed is hers.
@greatdanebruno
Los Angeles, CA
@greatdanebruno Bruno walks beside the bicycle like a small horse. The neighborhood children scream with joy.
@finnthebigman
Brooklyn, NY
@finnthebigman Finn covers his eyes with his paw when he is in trouble. He is correct that this works on me.
@moosethelegendofficial
Austin, TX
@moosethelegendofficial Moose has decided the couch is his and I am a guest. The lease is in my name. It does not matter.
@ohhmydarlinclementine
Nashville, TN
@ohhmydarlinclementine Clementine found a single sock at the park and has been carrying it for three days. We do not discuss the sock.
@greatdaneguru
Denver, CO
@greatdaneguru Hugo can reach the kitchen counter without standing up. We have learned to plate the butter elsewhere.
@greatdaneloversunited
Portland, OR
@greatdaneloversunited Bear sighs every time I close my laptop, as if to ask whether we are finally doing something useful.
@dazeofdukeandsully
Chicago, IL
@dazeofdukeandsully Duke and Sully share the couch like a duke and a knight. It is mostly amicable. Mostly.
@havanadanes
Miami, FL
@havanadanes Havana walks me, not the other way around. Every morning is the best part of my day.
@lovemargot.co
Seattle, WA
@lovemargot.co Margot greets the cyclists by the lake as if each one is an old friend returning from war.
@roccothegreatdane
San Francisco, CA
@roccothegreatdane Rocco gets one paw on the bed at a time, hoping I do not notice. By morning the bed is hers.
Not ready to DM?
We'll let you know when we open beyond our partners. We're small on purpose, so this may take a while.
02 — The notebook
Hernan keeps a notebook on your Great Dane. Things you've told him. Things he's noticed. The chew that lasted, the chew that didn't. Whatever Sofia, the vet, flagged at the last check-in.
It's yours to read whenever you want. The longer you stay, the more it fills up.
One notebook per dog. Private to you and Hernan.
April 14, 2026
Bruno turned fourteen months this week. Still tripping over his own legs, still convinced he's a lap dog. His mum mentioned he's finally figured out the stairs at the new flat — good boy.
Sofia and I talked about his joints last week. The harder chew is doing what it should. Next month I'll suggest adding the new salmon supplement. Three other Danes his age have done well on it.
— Hernan
03 — What's in the box
Five things, every month. Sized, dosed, and chewed for the dog you actually have.
Single-ingredient bison, cut for a Dane's jaw. Disappears in eight extremely focused minutes.
Single-protein, grain-free. Gentler on the Danes with sensitive stomachs — which is most of them, eventually.
Solid nylon, no hollow core to collapse. Survives the week. Probably survives the dog.
Nine inches of rubber. Doesn't deflate when punctured — stays a ball, not a swallow risk.
Glucosamine, chondroitin, MSM. Dosed for a 120–180 lb dog. They think it's a treat.
Curated by hand, not algorithm. First box at your door in three days.
04 — Getting started
Five minutes to set up. Three days to your door. Whatever happens after that is between you and the dog.
Hernan is dedicated to you and your Great Dane. He knows her by name, knows what worried you that one Tuesday in March, and remembers everything you have ever told him about her — the sensitive stomach, the rope toy that lasted six minutes, the orthopedic bed that finally took.
Every month he pulls your box from the shelves with that dog in mind. The longer you stay, the better the boxes get. Hernan is the host who makes sure your dog is being thought about.
Name, age, weight, the personality flaws you secretly love, the food she actually eats. Hernan asks. We listen. We write it down.
Hernan pulls each box from the shelves with your dog in mind. Curated, never algorithmic. Sized for the dog you actually have.
A check-in after every box. Which toy stayed in rotation. Which treat went in eight minutes. Which one she walked past.
If a toy or treat flops, the next box leaves it out and brings something else. No questions. No restocking fee. The shelf is wide.
We don't stop until your dog is happy.
05 — Why only one breed
The toys and treats on the market are sized for Labs and Goldens. We build for the dog you actually have.
“Dilated cardiomyopathy affects up to half of all Great Danes. We recommend a baseline echocardiogram by age four. It is a calendar item, not a panic.”
“We lost our first to bloat at six. With Henry we slow-feed from a raised bowl and rest sixty minutes after meals. He is nine and getting older slowly.”
“GDV is the leading cause of death in this breed. Slow-feed bowls, no exercise within sixty minutes of meals, and an awareness of the early signs all meaningfully reduce risk.”
“Lola's growth plates closed at eighteen months. We carried her up two flights for a year. She thought we did it because we loved her.”
“Their growth plates close around eighteen months. Until then: no stairs, no jumping, no long runs. Carry them when you can. Resist the urge to socialize on pavement.”
“I budget for a Great Dane the way I budget for a car. The food, the vet, the orthopedic bed, the second sofa. It is not a casual decision.”
Talk to them yourself
Two channels. One for owners trading workarounds at midnight, one for the vets answering before the panic sets in.
The six things
Dilated cardiomyopathy affects giant breeds at outsized rates. Taurine, L-carnitine, and CoQ10 are foundational. Schedule the first echocardiogram by age four. Calendar item, not a panic.
Gastric dilatation-volvulus is the leading cause of death in Great Danes. Slow-feed bowls. No exercise within sixty minutes of meals. From symptom to surgery, you have twelve hours, often fewer. Know the signs.
One-hundred-and-fifty pounds on four joints. Glucosamine and chondroitin from the puppy phase. No stairs, no jumping, no long runs in the first eighteen months. Their growth plates need that year.
Great Danes were bred to be near humans. They are not alone-time dogs. Plan the day around eight hours, not ten. The anxiety is not a phase.
The kitchen counter is their snout. The dining table is their chest. Plate the butter elsewhere. The trash can has a lid for a reason.
Great Danes live seven to ten years. Half a Labrador. You are not buying a long story. You are buying a vivid one. Treat the years accordingly.